Miyoko drew its inspiration from a culture that chooses the simplicity and aesthetics as the symbols of its patrimony. The brand’s concept focuses on three main symbols:
The edge of the fan symbolises the birth and the blades symbolise the life paths. In Japan, fans accompany people’s lives from their birth until the time to seal a compromise.
It represents the artisans’ perfection and mastery, being used for the practice of kenjutsu, the art to wield the sword. It has only one edge and its blade is rather curved (becoming an extension of the body and the mind).
It’s a traditional ornament worn on the hair of ladies in Japan. Being made of coral and lime, it represents delicacy, elegance and sophistication.
Other cultural symbols are also visually present, such as: the Kimonos’ waistband, represented in the labels of the Scent Edition; the circle or Enso, which symbolizes enlightenment, strength and elegance in the Japanese culture; and the main colours, black and white, which are colours that convey balance, peace of mind and meditation, promote diversity and tolerance.